Introduction: Social media marketing has become very popular among businesses these days. A lot of people are using it to create their online presence and sell products or services to their clients. They also use social media platforms like Facebook, Twitter etc., to build relationships with potential customers or clients. The problem with social media marketing is that it may not be effective enough for certain types of businesses. It needs expertise to be implemented effectively so as to make best use of all its benefits.It is said that the modern man has a large collection of casual attire. He wears everything from jeans to chinos and can be seen in shorts, t-shirts and polo shirts. This is the result of deliberate choice by men who wish to stay away from formal attire.