The fashion business is a very fast-paced industry. It’s a race to get ahead and stay ahead. This industry has always been highly competitive since the early 1900s. In the late 1980s, computers started to become more powerful and people switched from typewriters to desktop publishing machines. In the 2000s, digital printing became a major change in the way fashion was created because of google’s acquisition of ad spend company DoubleClick. Advances in technology allowed designers and retailers to produce their own clothes and create stronger relationships with customers.
A fashion trend is a unique and iconic item that we want to own. The best way to attract and retain customers is by creating and designing unique and innovative designs. It can be a clothing, accessories or footwear that we see on the runways at the runways of brands.
Fashion trends are driven by trends in fashion magazines, blogs written by influencers, social media buzzwords like “dude” or “sporty”, etc. Also, there are personal taste preferences which vary across people depending on their age group, location of residence, culture, gender etc. These factors influence the style of different people around them in different ways.